ART DIRECTOR:焦辰
DESIGNER: 姚逢宵
PM: 徐云
YEAR: 2020
CLIENT: WHOOM 5.
WHOOM 5. is a creative fragrance brand which was born in Chengdu, China in 2021. Their philosophy is the minimalism tone for life, and taking spiritual freedom and self-exploration as the concept,to create a series of fragrance products that can interpret people's life emotions and therelationship between smell and time and space.
"See the bright side of things" is the brand slogan, and it is also their positive attitude.They incorporate thinking about a better life into theblending of fragrance, hoping that the rendering of the fragrance can create a space for people torelease yourself and discover a beautiful life.
We started to design from the brand name itself and customers want to convey some information as a starting point, interesting point for this brand is understood as the exhalation of this action in the logo design and dynamic display which shows product attributes and attract the attention of consumers.
创意香氛品牌WHOOM 5.2021年诞生于中国成都。坚持以简单、轻松的方式作为生活基调，以精神自由与自我探索为理念，打造能够解读人们生活情绪，诠释气味与时间和空间关系的系列香氛产品。
"see the bright side of things” 是品牌Slogan， 也是品牌崇尚的乐观精神。品牌将对美好生活的思考融入调香之中，希望香味的渲染可以为人们营造释放自我，发现美好的生活空间。
正如品牌名称所带来的的声音和动态联想，字体设计上，字母都略微偏向一方像是被微微吹动一般。趣味性的为“呼~”这个动作在进行形态设计以及动态展示。
